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Packaging Guide & Glossary

New to custom packaging? This plain-English guide explains box styles, materials, finishes and the terms you will see when ordering, so you can choose with confidence.

Box Styles

The style is the shape and construction of the box. Here are the most common ones and what they suit best.

Mailer Box

A self-locking corrugated box that ships flat and needs no tape. The top choice for e-commerce and subscription boxes.

View Mailer Boxs

Tuck End Box

A folding carton that closes with tuck flaps. The most common, cost-effective retail box for light products.

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Rigid Box

A thick, non-folding premium box used for luxury products. Ships assembled and feels high-end.

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Two-Piece Box

A separate lid and base (lid and tray). Popular for gifts, apparel and premium products.

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Sleeve Box

A printed sleeve that slides over a tray or inner box, giving a satisfying reveal.

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Gable Box

A carry box with a built-in handle. Great for bakery treats, takeout and party favors.

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Display Box

An open-front box that holds and showcases products at the counter or on a shelf.

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Magnetic Closure Box

A rigid box with a hidden magnet lid. One of the most reused, premium styles.

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Box Materials

The material decides the look, strength and price of your box. Match it to your product and how it ships.

Kraft

Natural brown board with an eco, handmade look. Recyclable and biodegradable.

View Kraft boxes

Cardboard / SBS

Smooth white paperboard that gives the sharpest, most vivid print. The retail standard.

View Cardboard / SBS boxes

Corrugated

Fluted board that is strong for shipping and heavier products. Comes in E, B and double wall.

View Corrugated boxes

Rigid Board

Thick greyboard wrapped in printed paper for a luxury, non-folding box.

View Rigid Board boxes

Eco / Recycled

Recycled and biodegradable board with soy-based inks for sustainable brands.

View Eco / Recycled boxes

Finishes & Coatings

Finishes are surface treatments that make packaging look and feel premium.

Matte Lamination
A soft, non-shiny, modern finish that reduces glare.
Gloss Lamination
A shiny finish that makes colors vivid and pops bright designs.
Soft-Touch
A velvety, premium texture that feels luxurious to hold.
Foil Stamping
Shiny metallic gold, silver or holographic detail on logos and text.
Spot UV
A clear glossy coating on chosen areas, like a logo, for contrast on a matte box.
Embossing
A raised, pressed effect that adds a tactile, premium feel.
Aqueous Coating
An eco water-based coating that protects print and keeps the box recyclable.
Die-Cut Window
A cut-out opening, with or without film, so customers see the product inside.

Printing & Ordering Terms

MOQ (Minimum Order Quantity)
The smallest number of units you can order. Ours starts at 50 on most products.
Dieline
The flat template that shows where a box is cut and folded. We prepare this for you free.
CMYK
The four-color printing process (cyan, magenta, yellow, black) used for full-color designs.
Pantone (PMS)
A spot-color system for exact, consistent brand colors across every print run.
Bleed
Extra artwork past the trim line (usually 1/8 inch) so there are no white edges after cutting.
GSM / pt
Board thickness. GSM is grams per square meter; pt is points (thousandths of an inch).
Proof
A digital preview of your box you approve before production. Always free with us.
Turnaround
The time from approved proof to shipment, usually 14 to 16 business days.

Frequently Asked Questions

Which box style should I choose?

For shipping use a mailer or corrugated box, for retail shelves use a tuck end or display box, and for gifts or luxury use a rigid, two-piece or magnetic box. Share your product and how it ships and we recommend the best style.

What is the difference between cardboard and corrugated?

Cardboard is a single thick paper sheet, best for light retail boxes. Corrugated has a fluted middle layer that makes it much stronger for shipping.

What is MOQ?

MOQ is the minimum order quantity, the fewest units you can order. At Ryze Packaging it starts at 50 units on most products.

Still not sure which box you need?

Tell us about your product and our team will recommend the right style, material and finish, with a free quote in 24 hours.

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